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About the Book :
The Winning Way by Harsha Bhogle and Anita Bhogle is about sports mantras that promote managerial skills. The Winning Way encapsulates what sporting champions do and what constitutes a winning team. Two renowned IIMA alumni, one a sports commentator and writer
and the other an advertising and communication consultant have excavate examples from the world of sports to see how they can help promote managerial skills. The Winning Way tells you about what make a winning team, good leadership and why some teams continue to perform well while others decline with time.
About the Author :
Anita Bhogle did graduation in Statistics from the Indian Institute of Technology, Mumbai, and is a post-graduate from the Indian Institute of Management, Ahmedabad. She started her career in advertising and has spent 10 years running a communication consultancy and qualitative research agency. She has also scripted and produced three TV ad commercials. Anita Bhogle is a corporate lecturer and holds workshops on learning from winning teams.
Harsha Bhogle has varied and interesting career. He began his career at the age of 19 as a commentator with All Indian Radio. He graduated in chemical engineering from Osmania University, Hyderabad, and obtained his post graduation degree in management from the Indian Institute of Management, Ahmedabad. He has worked in advertising for two years and in a sports management firm for two years. He entered the world of broadcasting and is today the face of Indian cricket. He has a talent hunt named after him: Hunt for Harsha. The author has been presenting cricket on ESPN and Star Sports in the last twelve years.
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